THE REGENERATION REVOLUTION:

SPORT’S SOLUTIONS TO HELPING END THE CLIMATE CRISIS

How the sports world is prioritizing sustainability and a regenerative mindset to help end the climate crisis.

APPLYING THE REGENERATIVE APPROACH TO SPORTS

17 Sport exists to help accelerate the transformation of sports into a force for good, and our recent reading of Paul Hawken's groundbreaking book, "Regeneration: Ending the climate crisis in one generation," has further fuelled our mission. The world of sports is deeply entwined with the challenges of climate change, and we understand that to ensure the industry's future, we must harness its unique potential to educate, mobilize, and inspire positive change.

READ NOW

'Save the world now' written on a white flag

THE POWER OF COLLABORATION

Hawken's vision of regeneration underscores the importance of collaboration, connection, and cooperation across communities—a philosophy that resonates with the core values of the sports industry. With its vast fan base and global reach, the sports world is uniquely positioned to unlock collaborative opportunities and become a powerful force for high-impact solutions to the climate crisis. And the good news is, when our research shows that when stakeholders across the industry collaborate to drive change, they also benefit from positive business returns.

READ NOW

Forest Green Rovers players standing side by side wearing the team uniform with Ecotricity sponsor

MEETING THE DEMANDS OF OUR TIME

Within the sports community, there's a growing recognition that we must do more than protect the future of sports. Fans, athletes, and sponsors are demanding that we prioritize climate action and sustainability. To genuinely reduce the carbon footprint of sports events and operations, we need to focus on preserving biodiversity, nurturing healthy communities, championing inclusive climate justice, and educating the entire sports ecosystem to drive action and behavioral change.

We believe that everyone can be a part of the solution. In each chapter of this content series, you'll discover how sports is actively addressing the climate crisis, and you'll learn how you too can take steps to be a part of this positive change.