WHO
WE ARE
Inspiring and enabling the business of sports to do good and do well.
OUR
STORY
17 Sport exists to help businesses use the power of sport to build a more positive future for the world whilst accomplishing commercial goals.
Founded in 2020, our name is inspired by the United Nations’ 17 Sustainable Development Goals, and is anchored to SDG 17 and our profound belief in the power of partnerships. Based in 7 different countries on 3 continents, our global team of experts comprises individuals who have been at the forefront of the purpose revolution in sports and business for the last 15 years.
OUR
VALUES
PASSIONATE
RESPONSIBILITY
The buck stops with us. We embrace our personal responsibility to our own goals, our team’s goals and our shared goals for the planet and society. We must walk the walk.
RELENTLESS
OPTIMISM
We acknowledge that the world is facing serious challenges to our future. We commit to rising to the challenge and being solution-oriented. We will meet the moment.
INFINITE
MINDSET
The pursuit of excellence in service of a just cause is our lifelong commitment. We have the courage to lead. There is no finish line.
CONSTANT
INNOVATION
We are working to change the game. We value and expect ‘outside the box’ thinking. We strive to always look, think and act one step ahead.
LIVING
OUR VALUES
Our commitment to the 17 SDGs extends beyond including them in our name. Following the B Corp pathway, taking action towards becoming a carbon positive business and the GSW Social Booster are ways we seek to bring our values to life.
B CORP
Being certified as a B Corporation in February 2022 - legally committed to using our businesses as a force for good - crystallizes our commitment to not only helping our clients deliver on social, environmental, and commercial goals, but also to operate our business at the highest standards, and in a way that benefits all.
SOCIAL BOOSTER
The GSW Social Booster Program, powered by 17 Sport, is an acceleration program that promotes and supports impact-led sports projects from around the world. Alongside Global Sports Week, we have worked with 16 nonprofits to date. Against a competitive field, six participants have been selected for the 2022 program.
CARBON POSITIVE
We have taken steps to becoming a Carbon Positive business. As a global and remote team, we offset general team emissions, including their general household. We have implemented a climate conscious travel policy. We are committed to stepping up to the plate, and to finding ways to improve.
PARTNERSHIPS
Leaning into our belief in Sustainable Development Goal 17, we truly believe in the power of collaboration to build a better world, and so partnerships are a fundamental building block of all our work. Our partners include Global Sports Week, ChangeNOW, and the Carol Cone Purpose Collaborative.
GSW
We have partnered with Global Sports Week since its inception in 2020. The GSW Paris May 9th-13th 2022 was a highpoint in a year-round program that inspired innovative debate and tangible action.
CHANGENOW
The world’s largest event for the planet. We’re working with the ChangeNOW team to highlight the role of sports in driving climate action. The 2023 ChangeNOW will take place on May 25th - 27th.
THE PURPOSE COLLABORATIVE
The Purpose Collaborative is the world’s first purpose-driven collective. We have worked with Carol Cone since the beginning of 17 Sport to help sport take its place in delivering a better world.
