SPORT AND PURPOSE
AN IMPACTFUL COMBINATION
FOR BRANDS LOOKING TO THRIVE
Our Sport and Purpose report confirms a core belief of 17 Sport: integrating purpose into a business has the power to transform and drive positive results. From customer relationships to talent retention, an organization that aims for higher goals impacts all parts of the business.
Sports can play a crucial role in this. With worldwide reach and popularity, sport inspires and brings people together. Yet it is not without its own set of challenges to address – climate change, mental health, and gender and racial equity are all central topics in the modern sports world.
Today, as 30% of organizations truly integrate purpose into their business model, the data backs up these benefits – from driving better results than traditional campaigns to enhancing perception, purpose proves its worth. For companies seeking to increase their brand affinity, awareness, and positioning, incorporating purpose and sport is the place to start.
DISCOVER THE ADVANTAGES OF INTEGRATING PURPOSE AND SPORT
In this study, 17 Sport looked for the connections and benefits of combining sport and purpose to further business goals. The Sport & Purpose report contains information including:
How sport can be a platform for addressing global issues such as mental health and sustainability
The statistics behind using purpose to amplify sports sponsorships
Case studies of brands that are authentically combining sport and purpose to tackle worldwide issues