17 SPORT AND ASIA SPORTS TECH

DRIVING PURPOSE THROUGH SPORTS IN ASIA

As we continue to see purpose become a global priority for businesses — especially through sports — we’re thrilled to announce our partnership with Asia Sports Tech. Asia Sports Tech leverages commercial and financial strategies across major categories in Asia’s sports, esports, and health and wellbeing industries, including advisory services on market entry, growth, innovation, and sustainability. 

With a mission to transform and empower the sports industry, Asia Sports Tech welcomes a new era of purpose alongside 17 Sport. As we embark on this path together, we acknowledge the importance of being mindful of people and the planet in business to educate, inspire, and enable organizations to embrace purpose as a strategic driver across their transformation, and activate it through sports to deliver positive financial, social, and environmental outcomes.

More than ever, purpose is becoming a pillar of driving success for athletes and organizations alike. The benefit to the sports industry, in addition to society, is apparent, with compelling numbers that show positive results from brands that incorporate purpose. 

Our strategic partnership will kick off with a content series, starting with how activating purpose through sports drives both business and impact. Together, we will continue working to enable businesses to bring their purpose to life through sports.

Stay tuned for more to come!