ADIDAS BREAKING BARRIERS PROJECT

ADIDAS MARK INTERNATIONAL WOMEN’S DAY WITH EXTERNAL LAUNCH OF GENDER EQUITY PROJECT

 

Women and girls continue to face societal, cultural, and systemic barriers in sport that prevent them from reaching their full potential. The adidas Breaking Barriers Project is a commitment to breaking down barriers for women and girls across Europe by working directly with nonprofit sports organizations, empowering local leaders and coaches, and by providing the sports industry with the necessary tools to lead change.

A collaborative effort led by adidas, 17 Sport is pleased to contribute to breaking these barriers, with support from streetfootballworld, Women Win, Soccer Without Borders, and partners.

This International Womens Day 2022, let us reflect on where we are at with our own gender equity journey – individually and organizationally, as athletes, coaches, leaders, and entrepreneurs. The moment belongs to those who seek to break barriers – and adidas is leading the pack.

#LetsBreakBarriers

For those bold enough to step up their understanding of gender equity and those willing to build a more inclusive world, visit the link in comments to the adidas Breaking Barrier Project landing page.

 
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